Overview:

The global natural household cleaners market is valued for more than US$ XXX.X Mn in 2019 and expected to reach a value of US$ XXX.X Mn by 2029 with a significant CAGR of around XX.X% over the forecast period of 2019-2029. Natural household cleaning products are used to clean the house or any other residential space. These cleaners are free from harmful chemicals hence do not leave any chemical residue after using them. These environmental friendly cleaning products are manufactured using sustainable production methods, and are non-toxic, biodegradable, and safe for human being and animals.

Market Dynamics:

Increasing concerns among individuals about side effects of toxic chemicals present in synthetic household cleaning products is a key factor driving growth of the global natural household cleaners market. The chemical based household cleaners contain harmful chemicals such as ammonia, parabens, phthalates, and triclosan which may lead to various health issues. Hence, the preference for natural cleaning products is growing among end users across the globe.

In addition, rising government implementation and regulations over use of toxic chemicals in household cleaning products across the globe is another major factor expected to drive the target market growth during the forecast period. Many government authorities have banned various toxic chemical containing household cleaners in various countries. Hence the development of green alternative household cleaning products is rising all over the globe.

However, lack of awareness about the availability and benefits of natural household cleaners among majority of consumer base may obstruct market growth to a certain extent. Nevertheless, rising awareness among people about hygiene and growing spending capacity of individuals are some other factors expected to offer lucrative growth opportunity for the key players in the global natural household cleaners market.

Key Trends:

Key players operating in the global natural household cleaners market are engaged in strategic partnerships, product launches and facility expansions in order to strengthen their market position. This is a key trend observed in the target market, which is expected to drive the market growth in the near future. Fоr instance, S. C. Johnson & Son, Inc. has announced an agreement in September 2017 to acquire Method and Ecover brands of People Against Dirty Holdings Limited.

Regional Analysis:

For detailed understanding of market dynamics, the global natural household cleaners market is analyzed across key regions viz. North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Europe region is accounted for the major revenue share in 2019, owing to high awareness about natural household cleaners among individuals in the region. In addition, the Europe region is a matured market for household cleaning products hence is expected to grow at a steady rate in the forecast period.

In addition, the target market in the North America region is expected to register significant CAGR during the forecast period closely followed by Asia Pacific region. This is attributed to increasing market expansion activity by key players in these regions.

Scope of the Report:

Detailed Segmentation:

Global Natural Household Cleaners Market, By Product Type:

• Surface Cleaners
• Glass Cleaners
• Fabric Cleaners

Global Natural Household Cleaners Market, By Application:

• Bathroom
• Kitchen
• Other

Global Natural Household Cleaners Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online/ E-commerce

Key Players Covered:

Key players operating in the global natural household cleaners market includes Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, The Clorox Company, Procter & Gamble Company, Godrej Consumer Products Limited, Unilever Plc, The Honest Company, Inc., S. C. Johnson & Son, Inc., Kao Corporation, and ECOS (Venus Laboratories Inc.)

Key Features of the Study:

Foresight Market Research provides detailed analysis on global market in our report- Global Natural Household Cleaners Market by product type, application, distribution channel, and region. The report provides market size (US$ Mn) and compounded annual growth rate (%) for the forecast period: 2019 – 2029, considering 2019 as the actual year. The report also contains in-depth analysis about market drivers, restraints, opportunities, new product launches, product approval, ongoing trends, and regional outlook. The report delivers competitive analysis about leading players in the global natural household cleaners market based on various parameters such as company overview, product portfolio, regional presence, financial performance, distribution strategies, key developments, marketing strategies, and future plans. The analysis from the report would acquaint the marketers and management authorities of companies to make the appropriate decision with respect to their future product launch, market expansion, and marketing tactics used overall the globe.