Overview:

The global direct-to-consumer genetic testing market is valued for more than US$ XXX.X Mn in 2019 and expected to reach a value of US$ XXX.X Mn by 2029 with a significant CAGR of around XX.X% over the forecast period of 2019-2029. Genetic testing kits which are directly available for consumers mainly through online and retail channels for genetic testing are called as direct to customer genetic test kits.

Market Dynamics:

Increasing prevalence of various genetic disorders among individuals across the globe is a key factor driving growth of the global direct-to-consumer genetic testing market. There are 3 types of genetic disorders viz. single-gene disorders, chromosomal disorders, and complex disorders. Various type of genetic disorders falls under these categories and these disorder affects millions in the globe.

Rising incidence of complex disorders across the globe is expected to propel target market growth. For instance, according to the statistics published by Centers for Disease Control and Prevention (CDC), around 100,00 individuals in the U.S. affects by sickle cell disease. Moreover, as per CDC, hemophilia A affects 1 in 5,000 male births and around 400 new born each year in the US. In addition, rising demand for personalized treatment is another factor further fueling the market growth.

Key Trend:

Rising focus on product launches by key players is a key trend observed in the market. For instance, in October 2019, Ancestry launched AncestryHealth. AncestryHealth has two products under it, viz. AncestryHealth Core and AncestryHealth Plus.

Regional Analysis:

For detailed understanding of market dynamics, the global market is analyzed across key regions viz. North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is accounted for highest share in terms of revenue and is expected to maintain its dominance during the forecast period. High disposable income, curiosity to understand genetic disorders, ancestry, and rising preference for customized medication are some of the key factors propelling demand for DTC genetic testing kits among the population in the region. The Asia Pacific market is expected to witness highest growth in terms of revenue during the forecast period. Increased focused by people in China to not just understand their origin, risk of diseases, but also to know their identity, personality, characteristics, likes and dislikes etc. is a trend observed in the market in the region.

Scope of the Report:

Detailed Segmentation:

Global Direct-to-Consumer (DTC) Genetic Testing Market, By Test Type:

• Carrier Testing
• Predictive Testing
• Ancestry & Relationship Testing
• Nutrigenomic Testing
• Other Test Type

Global Direct-to-Consumer (DTC) Genetic Testing Market, By Technology:

• Targeted Analysis
• Single Nucleotide Polymorphism Chips
• Whole Genome Sequencing

Key Players Covered:

Key players operating in the market includes, Ancestry, Color Genomics, Easy DNA, FamilytreeDNA, Full Genome Corporation, Helix OpCo LLC, Identigene, Karmagenes, Living DNA, Mapmygenome, 23andMe, and Myriad Genetics.

Key features of the study:

Foresight Market Research provides detailed analysis on global market in our report- Global Direct-to-Consumer (DTC) Genetic Testing Market by test type, technology, and region. The report provides market size (US$ Mn) and compounded annual growth rate (%) for the forecast period: 2019 – 2029, considering 2018 as the actual year. The report also contains in-depth analysis about market drivers, restraints, opportunities, new product launches, product approval, ongoing trends, and regional outlook. The report delivers competitive analysis about leading players in the global direct-to-consumer (DTC) genetic testing market based on various parameters such as company overview, product portfolio, regional presence, financial performance, distribution strategies, key developments, marketing strategies, and future plans. The analysis from the report would acquaint the marketers and management authorities of companies to make the appropriate decision with respect to their future product launch, ongoing trends, market expansion, and marketing tactics used overall the globe.