Overview:

Handheld massagers are widely used by all age group people majorly by the sports persons in order to massage specific muscle groups and body sections. These massagers are easy to handle and operation and also portable providing user the better service.

Market Dynamics:

Changing lifestyle pattern, increasing hectic lifestyle, coupled with demand for body massage is resulting in demand for handheld massagers. These are major factors driving growth of the global handheld massager market. In addition, major players focusing on strategic merger and acquisition in order to enhance their market and business presence, along with approach towards strengthening its distribution channel to get a competitive edge are among other factors expected to further support the growth of target market during the forecast period.

Flourishing e-commerce sector across the globe, increasing consumers inclination towards online buying, along major players approach towards online product selling for better customer reach are among other factor expected to augment the target market growth.

Key Trends:

Major players approach towards product innovation and introduction of innovative solutions is a key trend observed in the target market. In 2020, Theragun a leader in percussive therapy launched handheld massagers to ease post-workout muscle soreness.

Regional Analysis:

For detailed understanding of market dynamics, the global handheld massager market is analyzed across key regions viz. North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for major revenue share in 2018. This dominance can be attributed to increasing consumers spending capacity, presence of major players operating in the country, coupled with innovative product offerings.

The market in Asia Pacific is expected to witness highest growth rate in terms of revenue in the global market over the forecast period. Increasing geriatric population, along with increasing adoption of online sale channel from consumers are key factors supporting the growth of the market.

Scope of the Report:

Detailed Segmentation:

Global Handheld Massager Market, By Type:

• Arm & Shoulders massage
• Waist & Back massage
• Thigh & Feet massage

Global Handheld Massager Market, By Application:

• Home
• Office
• Commercial

Global Handheld Massager Market, By Distribution Channel:

• Online
• Offline

Key Players Covered:

Key players operating in the market includes Genie, Breo, Brookstone, Conair, Kikkerland Design Inc., Panasonic Corporation, Scholl, HoMedics, Beurer GmbH, Wahl, Dr Archy, Prospera Technologies Ltd., and Thumper.

Key features of the study:

Foresight Market Research provides detailed analysis on global market in our report- Global Handheld Massager Market by type, application, distribution channel, and region. The report provides market size (US$ Mn) and compounded annual growth rate (%) for the forecast period: 2019 – 2029, considering 2018 as the actual year. The report also contains in-depth analysis about market drivers, restraints, opportunities, new product launches, product approval, ongoing trends, and regional outlook. The report delivers competitive analysis about leading players in the global handheld massager market based on various parameters such as company overview, product portfolio, regional presence, financial performance, distribution strategies, key developments, marketing strategies, and future plans. The analysis from the report would acquaint the marketers and management authorities of companies to make the appropriate decision with respect to their future product launch, ongoing trends, market expansion, and marketing tactics used overall the globe.